North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event

FABTECH heads to the Orange County Convention Center, October 15-17, 2024, and provides a convenient ‘one-stop shop’ venue where you can meet with 1,300+ world-class suppliers, discover innovative solutions, and find the tools to improve productivity and increase profits. There is no better opportunity to network, share knowledge and explore the latest technology. Gain insights into industry trends that will help you prepare for what’s ahead, all here in one place.

Athena Managing Director Todd Zielinski will be presenting.

Scoring Big in Sales: Using the Moneyball Strategy to Transform Your Sales Model

This presentation ties into Michael Lewis’ 2003 book, “Moneyball”. The book tells the story of the Oakland Athletics and general manager, who leveraged a non-traditional model for assembling a winning team against wealthier teams. Drawing parallels to this, we will demonstrate how to apply a formulaic approach to marketing and sales goals and explore the breakdown of the mathematical steps required to achieve these objectives effectively. This presentation will dive into using marketing math to structure, deploy and monitor your sales and marketing activities, creating a more predictable pathway towards achieving sales goals.