Amherst, N.Y., January 7, 2025—Athena SWC and NgageContent are excited to announce a formal 5-year strategic partnership that unites their strengths to deliver comprehensive, integrated marketing solutions. Through this alliance, their shared clients receive a seamless, results-focused solution that drives growth and measurable ROI.
Since beginning their relationship in June 2021, Athena and NgageContent’s collaborative efforts have benefited both businesses and their customers. This partnership has allowed both organizations to exceed growth goals and provide a holistic, fully integrated solution that provides clear differentiation in the market space. As a direct result, Athena has successfully achieved its 2019 5-year strategic growth plan and provided its manufacturing clients with an unparalleled, value-added lead generation and marketing solution. Athena’s success at selling the combined solution has provided NgageContent with a proven sales channel to propel its growth beyond the traditional inbound and website marketing services business.
“This partnership assists Athena and NgageContent to maximize and accelerate the next five years of strategic growth for their respective firms,” said Athena CEO and Managing Partner Todd Zielinski. “It is available for all sized manufacturers and provides a value-added and highly differentiated single source integrated lead generation and marketing solution, which can also propel our customers’ new account sales growth initiatives.”
Athena SWC brings to the partnership an outbound new business development program, including sales support, targeted outreach to high-potential prospects, lead follow-up, lead nurture, and pipeline management, delivering comprehensive target-to-resolution support. NgageContent, a growth marketing firm based in Cleveland, Ohio, complements these services with inbound strategies like search engine optimization (SEO), web development, social media messaging, and content marketing to drive targeted traffic and engagement.
The partnership provides two flexible solutions that offer an infrastructure of people with position-specific skill sets, best practice processes, and enabling technology with ROI estimates based on the client’s sales data and our data and years of experience in the manufacturing industry. For a comprehensive approach, the complete inbound and outbound solution creates an end-to-end front-end sales machine for medium- to large-sized manufacturers. For smaller manufacturers, Athena also supports an SEO-centered solution by providing targeted follow-ups through calls and emails, website visitor tracking, and, when needed, re-engaging prospects with dormant quotes.
“I am excited for the next five years. We hold NgageContent in high regard for its exceptional skill sets and commitment to fostering employee success,” said Zielinski. “Its consultative approach to delivering client solutions, organizational culture, and customer-centric philosophy is remarkably in line with Athena’s core values and our mission to deliver quantifiable results on behalf of our manufacturing clients.”