The Benefits of the Tariff War for Domestic Manufacturers: Opportunities Abound If You Are Prepared
Almost every news source is discussing the impacts of the imposed and proposed tariffs– typically from a doom-and-gloom perspective. However, for many domestic manufacturers, the America First agenda brings significant opportunity. But the critical question is: Are you ready to seize it?
What Tariffs Can Mean for Domestic Manufacturers
Since China joined the WTO in 2001, the US has lost almost 10% of its global manufacturing share and over 4 million manufacturing jobs. Investors and CEOs increasingly believe that reshoring to domestic manufacturers is the only long-term strategy against tariffs. In a Bain and Company survey, 81% of CEOs stated they planned to reshore supply chains— up from 63% in 2022. However, a massive opportunity exists since only 2% of this transition has been completed.
The imposed tariffs and the resulting reshoring of manufacturing operations back to the United States can be used as a strategic opportunity to position yourself as a reliable, high-quality domestic partner. Domestic manufacturers have several inherent advantages over offshore competitors, including shorter lead times, superior quality control, customized offerings, competitive pricing, and intellectual property protection.
To capitalize on this opportunity, manufacturers must clearly identify and promote their unique differentiators. By effectively showcasing your distinct value, you strengthen your competitive position in the reshoring market. Using a targeted inbound and outbound approach ensures that you reach the right targets and that your differentiators resonate with prospects actively considering reshoring.
See also: Finding Your Differentiators
How Athena SWC Helps American Manufacturers Capture Opportunities
Unfortunately, many manufacturers lack the front-end sales process and necessary resources (people, process, and technology) to capture these opportunities. At Athena SWC, we enable manufacturers to take full advantage of the reshoring trend by providing an outsourced best-practice marketing and sales infrastructure. With a systematic approach to identifying potential customers and decision-makers, we streamline the process of securing initial meetings, which lays the groundwork for you to develop long-term business relationships.
“We’re hearing from some of our client base excitement and enthusiasm to be in a position with us to capitalize on a market that is coming back to the US. In fact, a client recently shared they were in talks with a company that’s looking for a domestic partner and even willing to pay a premium,” said Christopher Mays, Partner and Director of Operations.
Do you have the sales and marketing infrastructure in place to seize these opportunities? If not, give us a call! We’re here to help you!