Larger machines and equipment are often a capital expense and have a long sales cycle. Aging and forgotten prospects can easily fall off your radar. Our equipment manufacturing marketing team understands what it takes to stay in front of your prospects with the goal of moving them to the first step of your sales cycle – meeting, RFQ, etc.
Through multiple planned touches (calls, V.M., personal emails, automated email, informative newsletters, or direct mail), we work to ensure your name is in front of the prospect when they have a need, secure NDAs/CDAs. Once the first meeting is secured, we can continue to manage the lead until you have secured the P.O.
