Athena CEO and Managing Director Todd Zielinski will be presenting Scoring Big in Sales: Using the Moneyball Strategy to Transform Your Sales Model to AICC Members on Wednesday, November 6, 2024.

The presentation ties into Michael Lewis’ 2003 book, Moneyball, which tells the story of the Oakland Athletics general manager who leveraged a non-traditional model for assembling a winning team against wealthier teams.

The webinar will demonstrate how to apply a formulaic approach to marketing and sales goals and explore the breakdown of the mathematical steps required to achieve these objectives effectively.